(EU) To remove the competitive concerns identified by the Commission, SCA agreed to divest its "Softis" brand in Germany and Austria, along with production facilities, converting lines and sales and marketing personnel.
The European Commission has approved, under the EU Merger Regulation, the proposed acquisition of the European tissue business of the US company Procter & Gamble by Sweden's SCA. Both companies are major suppliers of tissue paper products. The Commission's decision is conditional upon SCA's commitment to divest its "Softis" brand handkerchief/facials business". The Commission has concluded that the transaction, as modified by this commitment, would not significantly impede effective competition in the European Economic Area (EEA) or any substantial part of it.
SCA is a Swedish company active in the personal care sector across Europe. In the consumer tissue sector, SCA supplies toilet paper, household towels and handkerchieves/facials. SCA's main brands include Edet, Softis, Velvet and Zewa.
Procter & Gamble's European tissue business (P&G ECT) is a business division of Procter and Gamble plc (P&G) which supplies toilet paper, household towels and handkerchieves/facials in Europe. Its main brands are Bounty, Charmin, Tempo, Bluemia and Bess.
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The European Commission has approved, under the EU Merger Regulation, the proposed acquisition of the European tissue business of the US company Procter & Gamble by Sweden's SCA. Both companies are major suppliers of tissue paper products. The Commission's decision is conditional upon SCA's commitment to divest its "Softis" brand handkerchief/facials business". The Commission has concluded that the transaction, as modified by this commitment, would not significantly impede effective competition in the European Economic Area (EEA) or any substantial part of it.
SCA is a Swedish company active in the personal care sector across Europe. In the consumer tissue sector, SCA supplies toilet paper, household towels and handkerchieves/facials. SCA's main brands include Edet, Softis, Velvet and Zewa.
Procter & Gamble's European tissue business (P&G ECT) is a business division of Procter and Gamble plc (P&G) which supplies toilet paper, household towels and handkerchieves/facials in Europe. Its main brands are Bounty, Charmin, Tempo, Bluemia and Bess.
(Read the complete story at its source by clicking the link above)">
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