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Avatar Posted by DeadTreeEdition 20 days ago (http://deadtreeedition.blogspot.com)
Most Americans with access to a tablet do NOT prefer digital magazines to print magazines. No wonder tablet editions have been slow to displace ink-on-paper copies. read more »
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Avatar Posted by DeadTreeEdition 91 days ago (http://deadtreeedition.blogspot.com)
Guest columnist Frank Locantore of the Green America Better Paper Project explains the just-released Life Cycle Assessment commissioned by the National Geographic Society. He says National Geographic may change course and start using paper with recycled content. read more »
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Avatar Posted by DeadTreeEdition 98 days ago (http://deadtreeedition.blogspot.com)
Two of the U.S. magazine industry's leading pundits, Dr. Samir Husni and Robert Sacks, held an impromptu but insightful debate via Twitter tonight about the extent to which digital media will displace print media. It all started with an advertisement for toilet paper. read more »
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Avatar Posted by DeadTreeEdition 147 days ago (http://deadtreeedition.blogspot.com)
I toured a publishing company recently that had no signs marking the various departments, but I didn't need a sign to know when I was among the folks who buy paper and plan print projects. read more »
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Avatar Posted by DeadTreeEdition 147 days ago (http://printmediacentr.com)
It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. read more »
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Avatar Posted by DeadTreeEdition 153 days ago (http://deadtreeedition.blogspot.com)
Hearst Corporation has earned a reputation as a truly green company by systematically measuring, revealing, and minimizing its environmental impacts – until now. A subsidiary is backing the Paperless 2013 greenwashing campaign and making an unsubstantiated environmental claim. read more »
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Avatar Posted by DeadTreeEdition 157 days ago (http://deadtreeedition.blogspot.com)
Some PR agency dreamed up "Paperless 2013" to promote the paperless office. But instead it has become a rallying cry for those trying to stymie anti-paper greenwashing. Here's how to fight back, one tweet at a time. read more »
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Avatar Posted by DeadTreeEdition 159 days ago (http://printmediacentr.com)
Enlightening interview with Phil Riebel, who says the "Go Paperless in 2013" campaign "does not meet best practices for environmental marketing. Claims should be based on sound and peer-reviewed scientific evidence and most of the claims I see are vague and just based on false perceptions." read more »
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Avatar Posted by DeadTreeEdition 159 days ago (http://printmediacentr.com)
We need to send Google and other sponsors of the "Go Paperless 2013" campaign a message: "If you make false environmental claims about electronic media always being greener than print, expect backlash." Here's how to respond: We take over their hashtag. read more »
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Avatar Posted by DeadTreeEdition 164 days ago (http://deadtreeedition.blogspot.com)
After finally emerging from bankruptcy protection, with a much lighter debt load, North America’s largest maker of coated paper clearly has merger on its mind. But does NewPage's CEO choice mean it wants to buy another paper maker? Or is it eying a printing company, such as Quad/Graphics? read more »
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Avatar Posted by DeadTreeEdition 219 days ago (http://deadtreeedition.blogspot.com)
Many readers in the U.S.'s mid-Atlantic region report a new appreciation for print media in the wake of Sandy’s mayhem. Here are some of the observations they passed along: read more »
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Avatar Posted by DeadTreeEdition 239 days ago (http://deadtreeedition.blogspot.com)
Today was originally supposed to be National No-Print Day but was turned into Yes Print Day! Celebrate by battling anti-print greenwash, making your printing greener, and chuckling about "cardboard porn." read more »
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Avatar Posted by DeadTreeEdition 268 days ago (http://deadtreeedition.blogspot.com)
Perhaps we can finally say goodbye to those simplistic "Go green, go paperless" promotional campaigns. There's nothing particularly green about the massive, and massively wasteful, data centers that store internet data, The New York Times revealed this past weekend after in-depth investigation. read more »
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Avatar Posted by DeadTreeEdition 270 days ago (http://deadtreeedition.blogspot.com)
The paper market's long-term decline has now spread to the fictional Dunder Mifflin Paper Company: "The Office" had the worst premiere in its nine-year history last night. And now North America's only world-class magazine paper machine will apparently be scrapped or shipped overseas. read more »
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Avatar Posted by DeadTreeEdition 272 days ago (http://deadtreeedition.blogspot.com)
Almost any discussion of paper manufacturing's environmental impact focuses on cutting trees and protecting forests. But five news reports in the past week provide a reminder of other environmental issues surrounding paper making: read more »
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