OTTAWA, ONTARIO, CANADA--Sept. 19, 2008-- Loblaw Companies Ltd. has teamed up with Tree Canada, the country's largest tree planting organization, to reduce its impact on the environment.
This summer, Loblaw customers across Canada began to see a new change in their grocery flyers. They are now a newly trimmed size with the same great savings..
By designing and printing trimmer flyers, Loblaw will be saving 5,200 metric tons of paper and more than 82,000 trees destined for paper mills each year. Continuing with its environmental ethic, Loblaw in partnership with Tree Canada, will plant 82,332 trees across Canada next spring in five regions: Atlantic, Quebec, Ontario, Prairies and British Columbia. The tree species will vary due to putting the "right tree in the right place."
"We are pleased that a major corporation is taking the initiative to look at its operations honestly and find ways to reduce waste," said Michael Rosen, President of Tree Canada. "Some companies think that going "green" is complex, taking a lot of time and money. But this project shows even the simplest of changes can have far-reaching effects on our environment."
"We are thrilled to be partnering with Tree Canada," comments Inge van den Berg, Vice President, Public Affairs & Investor Relations, Loblaw Companies Limited. "This is just another great step towards protecting our trees and reducing unnecessary waste - at Loblaw we will continue to identify new ways to do our part for our planet and we are proud to add this new relationship to our growing list of corporate social responsibility initiatives."
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services. Through its various operating banners, Loblaw is committed to providing Canadians with a one-stop destination in meeting their food and everyday household needs. This goal is pursued through a portfolio of store formats across the country. It also offers one of Canada's strongest control label programs, including the unique President's Choice® and no name® brands. Loblaw is one of the largest private-sector employers in Canada, employing over 140,000 full-time and part-time employees.
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted and more than 450 schoolyards have been greened. www.treecanada.ca
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"We are pleased that a major corporation is taking the initiative to look at its operations honestly and find ways to reduce waste," said Michael Rosen, President of Tree Canada. "Some companies think that going "green" is complex, taking a lot of time and money. But this project shows even the simplest of changes can have far-reaching effects on our environment."
"We are thrilled to be partnering with Tree Canada," comments Inge van den Berg, Vice President, Public Affairs & Investor Relations, Loblaw Companies Limited. "This is just another great step towards protecting our trees and reducing unnecessary waste - at Loblaw we will continue to identify new ways to do our part for our planet and we are proud to add this new relationship to our growing list of corporate social responsibility initiatives."
About Loblaw Companies Limited
Loblaw Companies Limited is Canada's largest food distributor and a leading provider of general merchandise, drugstore and financial products and services. Through its various operating banners, Loblaw is committed to providing Canadians with a one-stop destination in meeting their food and everyday household needs. This goal is pursued through a portfolio of store formats across the country. It also offers one of Canada's strongest control label programs, including the unique President's Choice® and no name® brands. Loblaw is one of the largest private-sector employers in Canada, employing over 140,000 full-time and part-time employees.
About Tree Canada
Tree Canada is a charitable organization established to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 75 million trees have been planted and more than 450 schoolyards have been greened. www.treecanada.ca">
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