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Apr 27, 2017--Commemorating its 12th year at Luxe Pack New York, NEENAH Packaging will release its new LookBook, a visual celebration of packaging by leading brands from around the world.

It’s fitting that attendees at Luxe Pack New York, which takes place May 10 & 11, will have the opportunity to see the book in the same city where so many iconic fashion look books first made their debut.

NEENAH Packaging's LookBook speaks to packaging design innovation with oversized, full-color photographs of premium retail and gift packaging by leading global brands such as Jack Daniel's, Samsung, and Amazon. The featured projects represent the close collaboration between NEENAH Packaging, 25 different brand teams, and multiple design, print, and manufacturing partners. The captivating close-ups, photographed in a deliberately spare style, showcase labels and boxes, shopping bags, and branded gift cards and gift card carriers.

Mark Sng, Director of Marketing, NEENAH Packaging, said, "The LookBook is our promise made visible to our partners. We aspire to make packaging papers that enable brands to create an emotional connection and superior experience for their customers by engaging their senses and using the science of touch.”

This book is a visual tribute to extraordinary packaging design and manufacturing. “We are proud to partner with so many of the world’s most prominent brands,” said Sng. “I hope Luxe Pack attendees will stop by to say hello and pick up a copy.”

The new LookBook is free to Luxe Pack New York 2017 attendees.

About NEENAH Packaging

NEENAH Packaging,, provides unique and sustainable packaging papers and custom solutions for premium packaging. Its range of colors and textures—for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips—inspire visually and create a high touch tactile connection. NEENAH Packaging enables leading and emerging brands in cosmetics and fragrances; wine, spirits & craft beer; retail and more to deliver on their brand’s promise. Neenah was the first in the packaging industry to offer a premium100% PCW board. NEENAH Packaging welcomes custom inquiries.

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is now proud to offer a portfolio of 100% paper based flexible and rigid wide format products perfect for retail, tradeshow and many other end-use applications.

With multiple manufacturing facilities in Wisconsin and the Northeast, prime importance is placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s design blog.


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