Apr 4,2017 --Neenah’s re-launch of its Classic Brands Papers line is “the most comprehensive, best-selling collection of fine printing papers on the market,” said the company. The brand family debuted in 1962 and quickly became a designer favourite. Now, 55 years after its initial launch, its portfolio of premium uncoated papers has been “re-imagined” and reorganized into the new Classic Papers, complete with new colours, textures, duplexes, digital choices, envelope offerings, new swatchbooks, a new promotion and a show-and-tell video. Neenah added that the extensive revision has been more than a year in the making and was developed based on market feedback.
Neenah conducted in-depth focus groups and interviews with designers and printers around the country. “The result is the most comprehensive single-grade refresh Neenah has ever undertaken, with a modern palette of colours and textures that are bold, fresh, and classically timeless,” said Kathy Kemps, Senior Brand Manager, Neenah. Neenah partnered with Design Army to re-imagine the entire Classic Papers portfolio.
Eight new colours include Bare White, Cool Gray, Cadet Gray, Chambray, Aubergine, Military, Cobalt and Imperial Red. Two new textures include Classic Techweave and Classic Woodgrain. Six new duplex combinations bring the total number across the Classic line to 16. Three new duplexes were added in Classic Crest, and the popular Epic Black/Solar White duplex is now also available in Classic Stipple, Classic Techweave and Classic Woodgrain. Classic Papers also offer an extensive digital platform, with the addition of 64 new digital items, to bring the total to 237 across all Classic Brands. Three new swatchbooks have also been created – Classic Crest, Classic Linen and Classic Textures.
Neenah and Design Army have also created the new Think Classic Papers promotion. A large, bold book presents 64 oversized pages filled with design, art, photography, typography, digital printing, embossing, foil stamping, metallics, die cuts, French folds, and new colours and textures. Each page showcases different artwork and a different production technique.
A new video titled Making of a Classic: Behind the Scenes, takes viewers through the process of developing the new Classic Papers colours and textures, the thoughts behind the swatchbook reorganization, and offers a look at the art direction behind the photography done specifically for the new swatchbooks and promotion. You can watch the video at: http://www.neenahpaper.com/resources/neenahvideos
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