MIAMISBURG, Ohio., USA –-June 6, 2008-– NewPage Corporation has announced new product brand names manufactured by its Specialty Papers business area for beverage label and release liner base papers. These changes are required by NewPage's agreements with Stora Enso Oyj.
The new beverage label and release liner product brands are now as follows:
* The water bottle label paper brand EcoSet is renamed EcoPoint™
* Full wet strength beer label paper UniSet is now DuraPoint™
* Partial wet strength beer label paper DanSet is renamed ProPoint™
* The metallizing label papers MetaSet and UniSet MSP have become ProPoint™ Medalist and DuraPoint™ Medalist, respectively
* The LumiSil family of multifunctional release liner base papers is now PointSil™
“NewPage offers an unmatched portfolio of specialty papers, centered on providing customers with innovative and sustainable labeling and packaging paper solutions,” said David Diekelman, executive director, sales and business development for NewPage Specialty Papers. “Specifically, our beverage label and release liner brand names will change, but the quality and performance standards of these papers will remain unchanged.”
“Specialty papers from NewPage are on the job protecting, transporting, identifying, tracking and branding products every minute of every day,” said Ed Buehler, general manager, specialty papers. “Our papers work hard for our customers, representing innovation, sustainability and a strong customer-focus. All are critical components of these successful brands.”
The transition to new beverage label and release liner base paper brand names was completed by NewPage Specialty Papers in early March 2008. Effective immediately, these re-branded products are available for ordering.
For additional information, please visit the company's Web site at www.NewPageCorp.com.
About NewPage Specialty Papers
NewPage Specialty Papers is North America's largest coated specialty papers producer. As a business area within NewPage Corporation, NewPage Specialty Papers specializes in the design, development, production, sales, marketing and support of specialty papers for the flexible packaging, technical and label markets in North and South America, and extending to Europe and Asia.
About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.7 billion in pro forma net sales for the year ended December 31, 2007. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Nova Scotia, and Wisconsin. These mills currently have a total annual production capacity of approximately 5.5 million tons of paper, including approximately 4.3 million tons of coated paper, approximately 920,000 tons of uncoated paper and approximately 300,000 tons of specialty paper, as well as approximately 3.2 million tons of pulp.
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The new beverage label and release liner product brands are now as follows:
* The water bottle label paper brand EcoSet is renamed EcoPoint™
* Full wet strength beer label paper UniSet is now DuraPoint™
* Partial wet strength beer label paper DanSet is renamed ProPoint™
* The metallizing label papers MetaSet and UniSet MSP have become ProPoint™ Medalist and DuraPoint™ Medalist, respectively
* The LumiSil family of multifunctional release liner base papers is now PointSil™
“NewPage offers an unmatched portfolio of specialty papers, centered on providing customers with innovative and sustainable labeling and packaging paper solutions,” said David Diekelman, executive director, sales and business development for NewPage Specialty Papers. “Specifically, our beverage label and release liner brand names will change, but the quality and performance standards of these papers will remain unchanged.”
“Specialty papers from NewPage are on the job protecting, transporting, identifying, tracking and branding products every minute of every day,” said Ed Buehler, general manager, specialty papers. “Our papers work hard for our customers, representing innovation, sustainability and a strong customer-focus. All are critical components of these successful brands.”
The transition to new beverage label and release liner base paper brand names was completed by NewPage Specialty Papers in early March 2008. Effective immediately, these re-branded products are available for ordering.
For additional information, please visit the company's Web site at www.NewPageCorp.com.
About NewPage Specialty Papers
NewPage Specialty Papers is North America's largest coated specialty papers producer. As a business area within NewPage Corporation, NewPage Specialty Papers specializes in the design, development, production, sales, marketing and support of specialty papers for the flexible packaging, technical and label markets in North and South America, and extending to Europe and Asia.
About NewPage Corporation
Headquartered in Miamisburg, Ohio, NewPage Corporation is the largest coated paper manufacturer in North America, based on production capacity, with $4.7 billion in pro forma net sales for the year ended December 31, 2007. The company's product portfolio is the broadest in North America and includes coated freesheet, coated groundwood, supercalendered, newsprint and specialty papers. These papers are used for corporate collateral, commercial printing, magazines, catalogs, books, coupons, inserts, newspapers, packaging applications and direct mail advertising.
NewPage owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota, Nova Scotia, and Wisconsin. These mills currently have a total annual production capacity of approximately 5.5 million tons of paper, including approximately 4.3 million tons of coated paper, approximately 920,000 tons of uncoated paper and approximately 300,000 tons of specialty paper, as well as approximately 3.2 million tons of pulp.
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