(UK) The 'I'm Not A Paper Cup' reusable takeaway cup has made its way across the pond to us in the UK and there's an excited, expectant atmosphere here at SmartPlanet Towers. Will it be as big as 'I'm Not A Plastic Bag'? Will it be a flop? Will people really start bringing their own mugs places or will they just continue getting their morning caffeine fix in a disposable paper or -- God forbid -- polystyrene cup?

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