(India) Faced with rapidly escalating newsprint (NP) prices, Indian newspaper publishers have announced significant hikes in advertising rates, doubling them in some cases, to protect margins and tide over the crisis, even as measures are on to ask the government to remove the 5% import duty on NP and to increase government advertising rates by 50%, in addition to seeking a 30% hike in normal ad rates through the industry body; Indian Newspaper Society (INS).
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