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mboldened by recent tightness in supply, several suppliers announced last week the first round of U.S. price increases on magazine-quality paper in more than a year. But what should really concern publishers is not so much the ebbs and flows of the paper markets but rather the possible gyrations of the currency markets. With demand for coated and supercalendered papers on a multi-year downward march, publishers have become accustomed to plentiful supply and low prices. But thereE’s a hidden danger for the U.S. magazine industry: We have become so dependent upon foreign paper suppliers that a sudden shift in the value of the U.S. dollar versus other currencies, especially the Canadian loonie, could lead to scarcity and price spikes:
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