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A TV ad for Viagra that features a printing plant is getting plenty of air time in the U.S.? Why? Does the printer need that medicine to get more bulk and stiffness in its sheets?
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So much for crowd sourcing. Exactly 18 months ago, 79% of voters in a Dead Tree Edition poll predicted that at least one of four major U.S. print-related companies -- including Verso Paper -- would be in bankruptcy court by the end of 2012. All four companies are still afloat.
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IRS inaction has led to an approximately $2 billion windfall for U.S. paper companies that burn black liquor, according to the reporter who originally broke the story about black liquor tax credits in 2009.
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The L.L. Bean brand used to connote squeaky-clean business practices with a heavy dose of earth friendliness. No more. The venerable outdoorsy brand is now connected to a greenwashing effort caiming, without substantiation, that paperless statements are more earth friendly than printed ones.
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As they did 17 years ago, the makers of coated-groundwood paper are still seeking advertisers’ help to prevent magazines from switching to less expensive SCA. But their tactics have become less clumsy and far more subtle, as evidenced by an article in today's New York Post.
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Most Americans with access to a tablet do NOT prefer digital magazines to print magazines. No wonder tablet editions have been slow to displace ink-on-paper copies.
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Guest columnist Frank Locantore of the Green America Better Paper Project explains the just-released Life Cycle Assessment commissioned by the National Geographic Society. He says National Geographic may change course and start using paper with recycled content.
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Two of the U.S. magazine industry's leading pundits, Dr. Samir Husni and Robert Sacks, held an impromptu but insightful debate via Twitter tonight about the extent to which digital media will displace print media. It all started with an advertisement for toilet paper.
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I toured a publishing company recently that had no signs marking the various departments, but I didn't need a sign to know when I was among the folks who buy paper and plan print projects.
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It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging.
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Hearst Corporation has earned a reputation as a truly green company by systematically measuring, revealing, and minimizing its environmental impacts – until now. A subsidiary is backing the Paperless 2013 greenwashing campaign and making an unsubstantiated environmental claim.
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Some PR agency dreamed up "Paperless 2013" to promote the paperless office. But instead it has become a rallying cry for those trying to stymie anti-paper greenwashing. Here's how to fight back, one tweet at a time.
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Enlightening interview with Phil Riebel, who says the "Go Paperless in 2013" campaign "does not meet best practices for environmental marketing. Claims should be based on sound and peer-reviewed scientific evidence and most of the claims I see are vague and just based on false perceptions."
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We need to send Google and other sponsors of the "Go Paperless 2013" campaign a message: "If you make false environmental claims about electronic media always being greener than print, expect backlash." Here's how to respond: We take over their hashtag.
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After finally emerging from bankruptcy protection, with a much lighter debt load, North America’s largest maker of coated paper clearly has merger on its mind. But does NewPage's CEO choice mean it wants to buy another paper maker? Or is it eying a printing company, such as Quad/Graphics?
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Many readers in the U.S.'s mid-Atlantic region report a new appreciation for print media in the wake of Sandy’s mayhem. Here are some of the observations they passed along:
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Today was originally supposed to be National No-Print Day but was turned into Yes Print Day! Celebrate by battling anti-print greenwash, making your printing greener, and chuckling about "cardboard porn."
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Perhaps we can finally say goodbye to those simplistic "Go green, go paperless" promotional campaigns. There's nothing particularly green about the massive, and massively wasteful, data centers that store internet data, The New York Times revealed this past weekend after in-depth investigation.
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The paper market's long-term decline has now spread to the fictional Dunder Mifflin Paper Company: "The Office" had the worst premiere in its nine-year history last night. And now North America's only world-class magazine paper machine will apparently be scrapped or shipped overseas.
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Almost any discussion of paper manufacturing's environmental impact focuses on cutting trees and protecting forests. But five news reports in the past week provide a reminder of other environmental issues surrounding paper making:
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