USA, Jan 29, 2013 - Gorham Paper and Tissue adds new director of marketing position to drive customer focus and strategic growth of the company’s broad portfolio of custom-engineered paper products.
Gorham, New Hampshire, January 28, 2013 – Supporting the objective of building a market-centric organization, Gorham Paper and Tissue hired Pam Miller for a newly created Director of Marketing position.
In this role, Miller will work collaboratively with sales and manufacturing to refine the company’s marketing strategy. On the tactical side she will drive segmentation work, implement lead generation activities, utilize research to gain customer insight and produce foundation materials that optimize Gorham’s branding, positioning and portfolio of products.
“Great things are happening at Gorham. We are building capability and customers rapidly. Having Pam in this role will formalize our marketing efforts, communicate our competitive advantage, drive value creation and hone our go-to-market strategy,” said Brian McAlary, Vice President of Sales and Marketing.
Miller brings to the company over 20 years of industry experience working for some of the largest paper manufacturers in North America including the former Champion International, International Paper, MeadWestvaco and Twin Rivers. At these companies she helped build marketing competency while enhancing external communication.
McAlary added, “We have one of the most differentiated paper portfolios in the business that includes tissue, towel, packaging papers embedded with barrier properties, colored converting papers, high-volume printing papers and custom-engineered papers with technical attributes like flame-retardant or wet strength. One of Pam’s first challenges is to help us communicate our breadth of capability which is complemented by an unusually responsive service platform.”
About Gorham Paper and Tissue
Gorham targets niche technical markets with broad portfolio of custom-engineered products including Tissue, Towel and Specialty Packaging, Converting, Engineered and Printing Papers. Using scale and leanness as an advantage, the company challenges industry convention in the areas of manufacturing flexibility, product development lead times and its go-to-market strategy.
In May 2011, the Gorham facility was acquired with support from investment funds managed by Patriarch Partners, LLC (Patriarch). Patriarch is a private equity firm and holding company managing 75 companies across 14 industry sectors with revenues in excess of $8 billion. Founded by Lynn Tilton in 2000, Patriarch focuses on the acquisition and invigoration of undervalued iconic American brands where time, capital and sound strategy can rescue a business and restore its value, creating and preserving jobs in America
For more information, visit www.gorhampt.com or contact Brian McAlary, VP of Sales and Marketing at 207.273.9428.
Director of Marketing
Gorham Paper & Tissue
72 Cascade Flats
Gorham, NH 03581